This company makes bold unsubstantiated claims about their sunflower hearts being the cheapest in the UK, with prices that "can't be beaten". This is simply not true. For instance, today their cheapest product is 28kg @ £43.19 (£1.54p per kg). This compares with the same Bargain Bird Food product @ £38.69 (£1.38 per kg) - i.e. a full 10% cheaper! I would add screenshots to back this up, but can't find a way to add images to the review.