DPOM Bewertungen 239

TrustScore 4 von 5

4,2

Wir überprüfen keine spezifischen Behauptungen, da die Meinungen der Bewerter ihre eigenen sind. Wir können Bewertungen jedoch als „verifiziert” kennzeichnen, wenn wir bestätigen können, dass eine geschäftliche Interaktion stattgefunden hat. Mehr erfahren

Um die Integrität unseres Portals zu schützen, überprüft unsere automatisierte Software alle Bewertungen – unabhängig davon, ob sie verifiziert sind oder nicht – rund um die Uhr. Diese Technologie identifiziert und entfernt Inhalte, die gegen unsere Richtlinien verstoßen, wie zum Beispiel Bewertungen, die nicht auf einer wirklichen Erfahrungen basieren. Uns ist bewusst, dass wir möglicherweise nicht alles erfassen, doch Sie können uns jederzeit problematische Inhalte melden, die wir Ihrer Meinung nach übersehen haben. Mehr erfahren

Das sagen Bewerter

Bewertet mit 5 von 5 Sternen

Lee took over our Google Ads a few months back and our e-commerce sales have gone up noticeably without increasing the budget. He actually explains what he's changing and why which is more than our la... Mehr ansehen

Bewertet mit 5 von 5 Sternen

Amazing service from Dpom for my google ads. I own a couple of holiday homes in Brittany, France and wanted to target more UK holidayers who want to self-drive to France for vacation. The ads campaign... Mehr ansehen

Bewertet mit 5 von 5 Sternen

As a small family business, finding an agency that actually listens felt impossible until we found DPOM. Lee has been wonderful, he remembers the little details about our business and always has time... Mehr ansehen

Bewertet mit 1 von 5 Sternen

AVOID! Have a look at the other 1 star reviews as well as on Google. I went from getting lots of orders to virtually none. I am not sure they know what they are doing. They only made chang... Mehr ansehen

Unternehmen hat geantwortet

Unternehmensdetails

  1. Werbeagentur
  2. Online-Marketing-Unternehmen
  3. Marketingagentur
  4. Online-Marketing-Agentur
  5. SEO-Service

Über DPOM

Vom Unternehmen geschrieben

DPOM Logo

DPOM have provided our Google Ads management service to over 1000 small and medium businesses over the last 13 years.

We specialise in helping small businesses grow with Google Ads, and with over 13 years of experience across almost every industry, DPOM is uniquely positioned to help your business grow. We pride ourselves on being honest and transparent with our clients from the very start so you can make informed decisions about whether or not to engage our services.

We'll never make a guarantee or promise that we can't keep, and we'll always give you unfiltered realistic expectations of what we can do to help your business grow.

Why choose DPOM?
 

  • Small business-friendly pricing - Prices start from just £95 per month for smaller budgets on Google Ads
     
  • Over 13 years of experience - We've helped businesses with budgets ranging from £200 to £200,000 per month!
     
  • No long-term contracts - We won't tie you into paying for something you no longer need! Our contract is a simple monthly rolling agreement that you can cancel whenever you need to with just 31 days notice.
     
  • Cancel anytime with just 31 days' notice - Google Ads (like any advertising) doesn't work for every business, and we believe if it doesn't work for you, you should be able to cancel with no fuss! To cancel, you simply email cancellations@dpom.co.uk and provide 31 days' notice to cancel and that's it!
     
  • Transparency Guarentee! - Google Ads and SEO (and any marketing) takes time and in every quote we send, we lay out time frames and expectations so you're fully informed from day one!

    We always recommend only signing up to our service if you're willing to give us 3 months to try various strategies to improve your results.

    There are no guarantees with any type of marketing, and we'll only ever give you realistic expectations so you can make objective decisions about your investment and whether to continue or not.

We know that as a small business owner, you may not have the time to manage your Google Ad campaigns and you need to make every penny count. With packages to suit most budgets, DPOM offers expert care to manage your campaigns while you manage your business. Speak to our friendly team today to learn more about how we can help your business grow.
 

PACKAGES & PRICING TRANSPARENCY GUARANTEE

Kontaktinformationen

4,2

Gut

TrustScore 4 von 5

239 Bewertungen

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Bewertet mit 5 von 5 Sternen

Went to lengths to get my Google and…

Went to lengths to get my Google and meta ads while again. Didn’t realise my last agency had done any changes for 3 months until I notice sales drop off. Went to the guys at dpom who managed to get my sales moving again in just a couple of weeks (they do tell you to expect up to a few months but I think they’re just trying to manage expectations because my account was fixed in only 3 weeks!)

Highly recommend this company to handle your marketing

2. Mai 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thank you for the review Addy! I am thrilled that we got your Meta ads account fixed within a couple of weeks but, this is the exception rather than the rule!

It's actually quite rare to get an account turned around that quickly but, if it's possible, we'll do it and I'm glad we achieved this in this case!

Many thanks!

Bewertet mit 4 von 5 Sternen

DPOM has been great for our business…

DPOM has been great for our business and enabled us to step away a little from our campaigns and focus on other more important matters. Lee totally understands our business and has transformed the campaign and we're now getting very good high quality leads and increased conversion. Thanks Lee.

2. April 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thank you for this great review! I know I speak for us all when I say reviews like this are why we get up in the morning and work hard for our customers!

Google Ads can be a little bit of a beast to tame and there are of course always ups and downs but I'm thrilled to see that things are going well, thanks again!

Bewertet mit 5 von 5 Sternen

Improved the Quality of Leads

I was introduced to Lee at Dpom by a business colleague. I had been having problems with my previous google ads management team, who were not producing the results I was seeking, and as a result sales were suffering. Lee audited my account, suggested ways I could spend less with google on adwords and improve the quality of leads I was getting. The leads I now receive are more qualified, meaning sales have increased and costs are down. I am very happy with the service from Dpom to date.

28. März 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thanks for the review Stewart!

We believe that minimising your Google Ads spending and maximising your sales is the best possible outcome as after all, we're not in this to help Google make money, we want to help you make money!

I am thrilled you're pleased and we'll continue to work hard on your account! Thank you!

Bewertet mit 5 von 5 Sternen

SEO Service

I've using with DPOM for my SEO for the last 6 months after being frustrated with using a freelancer that vanished off the face of the planet. Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.

16. März 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Hi Leon!

Thank you so much for your review! Having provided small businesses with SEO for over 14 years, there are many advantages to working with DPOM over Freelancers - our customers value our unrivalled experience, and we're always available.

We are proud to offer our customers a consistently high level of service and we're thrilled you're pleased!

Bewertet mit 5 von 5 Sternen

DPOM have been managing my Google Ads…

DPOM have been managing my Google Ads and SEO for around 6 months now after a bit of a horror show from the last agency. Pleased to say my conversion cost has lowered by 30 percent. SEO has been a little slower, but seeing improvements.

15. März 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thanks for the review, Michael! As we say on our website and in our quotations, Google Ads and SEO take time to give results (and, of course, results are never guaranteed), so I'm pleased to see you've given us enough time to deliver results for you!

6 months is a good amount of time to try our service, and it's not a coincidence that the vast majority of customers who give us the time we say we need, enjoy great results for many years!

Thanks again for taking the time to write this review!

Bewertet mit 5 von 5 Sternen

Thanks DPOM

Thanks DPOM. My Google ads account was running at 300 ROAS. After 4 months it’s nudging around 650 percent. Lee Harrop was honest from the get go and explained it would take some time to get back on track after Google destroyed my account. I’m glad I reached out and give DPOM a go. Cheers guys.

4. März 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thanks for taking the time to leave this review Louis! I will pass your comments onto Lee who I am sure will be very happy to read them!

As you say, we always communicate to our customers that any advertising takes time - in fact, we'd go as far to say that if you're not willing to give it at least 3 months then Google Ads isnt' for you.

Regarding Google, this is a tale we often hear: Google "reps" often appear to be more focussed on meeting Google's financial objectives rather than yours and often, this can have unintended consequences as you've found.

Many thanks!

Bewertet mit 5 von 5 Sternen

Lee and Camilla have been amazing and…

Lee and Camilla have been amazing and have helped my Google Ads get more sales.

I originally approached Dpom late last year and found the experience hassle free. They initially got access to my Google ads account and did an audit to show me where my campaigns were suffering before then explaining what they can do to fix it and how long it will take - all on my very first call with them.

We then discussed how long it will take and what the next steps were and I found it reassuring how open and honest they both were.

A few days after i signed the agreement and their pro package and they then got in touch an arranged an onboarding call which explained what id signed up and what the next steps were in more detail.

Following this I let them get on with it and had a meeting about a month later and sure enough results were starting to show themselves. I found the meeting helpful and a good opportunity to share ideas and make sure we were all on the same page.

A few months on we have good communication, progress is being made and I have absolutely no complaints.

9. März 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thanks for the great review Lewis! I am glad you found our free audit service helpful! We think it's a great way for us to demonstrate our knowledge and skill without any commitment from potential customers so I'm glad Lee and Camilla uncovered some issues which we later could help you with!

As you say, we do go to lengths to give transparent expectations to our customers and part of this transparency policy is the onboarding call we mention. During this call we let you know how to cancel our services, how long results can take and answer any questions you may have before discussing the next steps - I'm glad you found it helpful.

Many thanks for leaving this feedback, it's very much appreciated!

Bewertet mit 5 von 5 Sternen

It's been a pleasure working with DPOM…

It's been a pleasure working with DPOM and particularly Lee.

I had previously used a competitor and had been worried about changing to a new supplier. The switch over was seamless and the quality and quantity of leads increased.

Thanks Lee and DPOM

22. Februar 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Hi Drew

Thank you so much for leaving this review. I am thrilled to read you are happy with the service you've received from Lee and that you've found the switch from your old Google ads agency to DPOM "seamless".

Thank you so much and we look forward to working with you into the future!

Bewertet mit 5 von 5 Sternen

Exceptional service, the best we’ve found!

I've been working with DPOM for our Google Ads campaigns across both the UK and US, focusing on my immigration consultancy business. Their communication is exemplary, ensuring everything is clear and transparent from the start. DPOM consistently delivers a high level of service, showing a genuine understanding of our business's unique needs and goals.

Their expertise in handling the nuances of UK and US markets has been invaluable, crafting targeted strategies that resonate well with our audience. This has been instrumental in our business's growth and reach.

We encountered a slight hiccup caused by an issue from my web designer, which could have potentially derailed our advertising efforts. Impressively, DPOM stepped in to resolve this problem at no extra charge, showcasing their commitment to go beyond just ad management.

Their strategic approach to Google Ads management, coupled with a flexible and competitive pricing model, makes DPOM an ideal partner for businesses at different stages of growth.

In summary, DPOM has proven to be not only effective in their direct services but also a supportive ally, ready to assist with unexpected challenges. Their dedication to achieving tangible results and acting as an extension of our team makes them highly recommendable for anyone looking to enhance their digital marketing campaigns.

21. Februar 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Hi Evelyn,

Thank you for leaving this detailed review! As you mentioned, there are challenges when running campaigns over two countries and I'm happy to see it is all working well!

As we have a sister company in the US, this uniquely positions us to assist with clients that operate both in the UK and USA an it's clear this is paying dividends for your campaigns.

As you mentioned, your web designer did cause some issues and I'm really happy we could quickly guide your designer to correct the problems before it impacted your ad performance. We often find web developers who lack an understanding of online marketing can cause issues when updating sites however, we're used to that and we're glad we could help fix it!

I'd like to take this opportunity to thank you for taking time out of your day to review your experience and I wish you the very best for the future.

Bewertet mit 1 von 5 Sternen

Beware

Edit wrote 2025: Its been a year, and had forgotten about this review, i hope their service is better now, but since a year has passed, DPOM is attempting, again, to get Trustpilot to remove my review due to them, this time, calling into question my authenticity as a customer, lucky i have all the emails. BE aware of these guys, because they are attempting to remove my negative review, this helps them to get more customers, if you ask me that is highly unethical, isnt that the point of trustpilot? Their accounts team are rude, along with their incapable ads staff which i had the brief but unpleasant experience of having to deal with. Your experience may differ. Good Luck!

Edit Wrote: 2024 I have since been approached by DPOM in the attempt to silence my review after i gave notice of cancellation by offering to squash my existing and the final months bills, which i have refused. My review still stands.

Beware.

Original review: Great staff on the phones to fish you in, but not good at holding onto the customer and ensuring a good service once they have you.

Once you sign the contract you will be paying a rolling fee, regardless of how long it takes to set your campaign up properly, all the while blaming the customer for the lack of results.

Do not select the basic package as the feedback, communication and service are lacking and time to respond to queries takes days, these areas are to be greatly improved.

There are so many options, go elsewhere.

21. Februar 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Regarding your review update, we've shown evidence that we built your account and the ads didn't run due to unpaid Google fees (by you). We've requested an update to your review to reflect this. While it's your choice, we hope for fairness you'd adjust your review based on the inaccuracies we've demonstrated. Despite our goodwill offer, which you declined, we've proven our work with screenshots. The next step is for you to pay Google; we cannot do this on your behalf.

We're puzzled by your review, given our efforts to amicably resolve this issue.

Best wishes for the future.

Bewertet mit 5 von 5 Sternen

DPOM and in particular

DPOM and in particular, Camilla, really have gone over and above to assist with Google Ads management for my real estate business. I had an extremely limited knowledge of the process and the benefits but Camilla went to great lengths to ensure my campaign was tailored perfectly to our needs. Being so ‘green’ in this area meant one to one communication and full hands on management were essential for me and these guys were faultless. Highly recommend!

6. Februar 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Hi SeanThank you so much for your glowing review! It’s fantastic to hear that Camilla and the team at DPOM have been able to assist you with your Google Ads management, especially given your initial concerns about navigating the complexities of digital marketing for your real estate business. We're thrilled to know our tailored approach and dedication to clear, one-on-one communication have met your needs so effectively. Your recommendation means a great deal to us, and we look forward to continuing to support your business’s growth. Should you have any further questions or need additional assistance, please don’t hesitate to reach out. Thank you once again for choosing DPOM!

Bewertet mit 5 von 5 Sternen

DPOM Has been nothing short of…

DPOM Has been nothing short of fantastic in all aspects of the meaning. From service to communication, they are quick and easy to get in touch with. In addition to this Lee H has been our account manager in the time we have used DPOM, he has always been very knowledgable and his ability has definitely shined brighter than other Google Ads experts. We have experienced a great ROI on the money spent and will continue to use DPOM for our online marketing services.

Would definitely reccomend to new businesses looking for online strategies.

29. Januar 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thank you for your wonderful review! We're thrilled to hear that your experience with DPOM has been nothing short of fantastic. It's great to know that our commitment to service and communication has resonated with you, making it easy and efficient for you to get in touch with us whenever needed.

Lee H is indeed a valuable member of our team, and we're delighted that his knowledge and expertise in Google Ads management have stood out to you. His dedication to delivering outstanding results and ensuring a great return on investment is something we're very proud of.

Hearing that you plan to continue using DPOM for your online marketing services is the best compliment we could receive. We look forward to supporting your business's growth and helping you achieve even greater success in the future.

Thank you for your recommendation to new businesses seeking effective online strategies. We're here to help and make a positive difference in their journey.

Should you need any further assistance or wish to explore new strategies, please don't hesitate to reach out. Here's to a continued and fruitful partnership!

Bewertet mit 5 von 5 Sternen

Honest

Consist excellent service from Lee. Knowledgable, friendly and give honest feedback and cost-effective ways to improve your PPC.

26. Januar 2024
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thank you so much for the review Rob! I am thrilled to reach that you appreciate Lee's knowledgable and honest service and we are very appreciative that you've taken the time to leave this review!

Bewertet mit 5 von 5 Sternen

Great experience, Thanks to Camilla

In the Byzantine landscape of digital marketing, where algorithms weave the tapestry of consumer attention, DPOM emerges not as a mere player, but as a virtuoso conductor orchestrating the symphony of Google Ads with a finesse that beckons applause.

Enter Camilla, the unsung maestro in the DPOM ensemble. In a milieu teeming with data points and click-through rates, her easy-going nature acts as a welcome counterpoint, a serenade of serenity amidst the cacophony of the digital bazaar. Her approach, reminiscent of a seasoned sommelier selecting the finest nuances of strategy, turns the otherwise mundane choreography of Google Ads into a ballet of ROAS that deserves standing ovation.

29. November 2023
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thank you for your poetic and insightful review! We're absolutely delighted to hear about your great experience with Camilla and the unique impact she's made on your digital marketing journey. Navigating the intricate world of Google Ads can indeed feel like an art form, and it's wonderful to know that Camilla's expertise and approachable nature have guided you through with grace and precision. At DPOM, we strive to be the virtuoso conductors of digital marketing, and it's truly rewarding to receive such a vivid endorsement of our efforts. Your words not only celebrate Camilla's dedication but also encapsulate the spirit of our mission to deliver exceptional service and results. We're honoured by your recognition and look forward to continuing to create harmonious strategies that amplify your business's success.

Thank you once again for entrusting us with your digital marketing needs.

Bewertet mit 5 von 5 Sternen

Thank you for your exceptional support…

Thank you for your exceptional support and service!

I wanted to take a moment to express my gratitude for the exceptional support and service you have provided to us since our first phone call. From the very beginning, you quickly put us at ease with your knowledge and expertise.

Your understanding of our needs and what we required from our Google Ads campaign was great, we couldn't be happier with the results we've seen so far.

It's been a pleasure working with you, and we look forward to continuing our partnership.

Once again, thank you. Rachel @Regencymodelmanagment

29. November 2023
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thank you so much, Rachel, for taking the time to share your experience with us. We're truly grateful for your kind words and pleased to hear that our service and support have met your expectations right from the start. At DPOM, we pride ourselves on our ability to understand and effectively respond to our clients' unique needs, especially when it comes to navigating the complexities of Google Ads campaigns. It's wonderful to know that you're seeing great results and feeling the positive impact on Regency Model Management. We're looking forward to continuing our partnership and achieving even more success together. Your satisfaction is our top priority, and we're here to support you every step of the way. Thank you once again for your trust in us. Here's to many more milestones together!

Bewertet mit 5 von 5 Sternen

Lee was our Digital Marketing Account…

Lee was our Digital Marketing Account Manager. We struggled with our Google Ads Verification, after running ads for 3 years google paused our account and we found it impossible to get verified. Lee got this resolved sharply with his access to google and other resources. We are very happy with the service we received and can now work in peace knowing our google ads account is being managed and run by a professional.

14. November 2023
Bewertung ohne vorherige Einladung
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Antwort von DPOM

hank you for sharing your experience with Lee and DPOM, especially regarding the challenging situation with Google Ads verification. We understand that navigating the complexities of Google's ad verification process can be daunting, and we're pleased that Lee was able to swiftly resolve this issue for you.

Having access to the right resources and a deep understanding of Google's systems are crucial in these situations, and it's great to hear that Lee's expertise made a significant difference. We're committed to ensuring that our clients can focus on their business with the peace of mind that their digital marketing is in capable hands.

Many thanks for the amazing review Bhavin!

Bewertet mit 5 von 5 Sternen

Lee is a top guy

Lee is a top guy, always attentive and has really turned our ads around, will be continuing on with him for sure!

31. Oktober 2023
Bewertung ohne vorherige Einladung
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Antwort von DPOM


Thank you for your fantastic review! We're delighted to hear that Lee has made such a positive impact on your advertising campaigns.

We're thrilled that your ads have seen a significant turnaround under his management, and we're excited to continue this journey with you. Your decision to carry on working with Lee is a testament to his hard work and your satisfaction with our services.

Bewertet mit 5 von 5 Sternen

DPOM are the best PPC and SEO

DPOM has been managing our PPC and SEO for a few yeas now and they have been great. Lee is our account manager and has done an excellent job.

31. Oktober 2023
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thank you very much for your positive feedback about our PPC and SEO services at DPOM. We are thrilled to hear that you have been pleased with our work over the past few years - we are incredibly grateful for your business.

We're especially glad to know that Lee, your account manager, has been doing an excellent job. Our team members, like Lee, are dedicated to providing the best service and support possible, and it's always great to hear when their efforts make a significant impact.

Your continued trust and satisfaction in our services mean a lot to us, and we look forward to maintaining this high standard of service for your business. If there's anything else we can do to support your digital marketing goals, please feel free to let us know.

Bewertet mit 5 von 5 Sternen

Good pricing and happy with…

Good pricing and happy with service

DPOMs pricing is quite reasonable but you should make sure you read their website and understand the different levels of service. I initially went for the cheapest plan called starter but this doesn’t include any phone calls or an account manager so I took the plunge and went for their more expensive lite service.

I will be honest and say when you sign up, it is a little annoying as they email me several times in the first week telling me that I should expect things to take time, there are no guarantees etc etc etc. I understand why they need to do this (given some of the reviews here) so I do get it, but for those of us that are level headed, of course advertising takes time, I don’t really need to be told 4 times in a week when I sign up!

But, in honesty things worked quicker than I expected and they got the ads for my small accountancy firm running within about 2 weeks. About a month later we started getting calls , enough calls that the ads for us, were already profitable.

So I can’t really complain too much, in this day and age I get you have to manage customer expectations but I do think they go a bit far by telling me what I should expect several times over - but they do deliver and I am very happy.Ok

31. Oktober 2023
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thank you for taking the time to share your feedback about our services at DPOM. We're glad to hear that you found our pricing reasonable and are happy with the service we've provided for your accountancy firm.

We appreciate your honesty regarding the communication during the initial sign-up process. Our intention is always to set realistic expectations, particularly in the dynamic world of digital marketing, where results can vary. However, we acknowledge your point about the frequency of these reminders and will take this into consideration for future client communications.

It's fantastic to hear that your ads became profitable within a month. This is a great achievement, and we're thrilled to have played a part in this success. We look forward to continuing to support your business's growth through our digital marketing efforts.

Bewertet mit 1 von 5 Sternen

AVOID

AVOID!

Have a look at the other 1 star reviews as well as on Google.

I went from getting lots of orders to virtually none. I am not sure they know what they are doing. They only made changes to the account when I complained.

Customer service is truely appalling, they hide behind an external call answering service. Dont return calls, don't answer emails. I am shocked people run companies like this.

PLEASE think carefully before signing up. Their contracts are written totally in their favour.

27. Oktober 2023
Bewertung ohne vorherige Einladung
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Antwort von DPOM

Thank you for taking the time to share your feedback. We understand you have concerns and would like to provide some context.

You started working with us in early August but chose to pause your ads from 17th August to 6th September, resulting in only 14 active advertising days for that month. In September, we identified and rectified an issue with your inherited conversion tracking. With these adjustments and the resumption of your ads, a period of adjustment is to be expected. As we state from the outset, it generally takes a minimum of three months to observe significant results—a timeline further extended in your case due to the pause in your campaign.

In terms of customer service, we had several scheduled calls with you, including one on the 27th of October. Unfortunately, you were unavailable to take the call at the arranged time. We don't hide behind a call service at all, but if your account manager is on a call, our receptionist simply can't transfer you. This was a common issue as you made a substantial amount of unarranged calls, which we have no issue with, but if call your account manager out of the blue, it's likely they'll be on calls or meetings with other clients that have pre-booked them. I'd point out you can book a call at any time by clicking the call/meeting booking link in your account manager's email signature.

We're sorry you feel our contracts are not to your liking; however, our terms are transparently communicated in our initial quotes, contracts, and welcome emails. We shared our terms with you prior to signing (as we do with all of our clients) to allow you to read them and decide if you want to proceed (or not).

We wish you the best in your future endeavours. As we make clear on our website, quotes, and even on this Trustpilot profile, if you don't allow us the full time we state is needed to improve your Google Ads performance, disappointment is almost inevitable.

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