Remove the logo
Hi. I’m writing on the Swedish page hoping this review finds the CEO.
I actually like many of your products for their design and quality.
I am here because I believe you are doing yourself a disservice by labeling all your apparel (especially tops) with the GANT logo.
It’s 2026. If you’re trying to be a premium brand the logo needs to go. I’m sure there would be plenty of male customers (like myself) happy to purchase their entire wardrobe from your store if it weren’t for the stupid logo.
You are not Lacoste or Ralph Lauren (they too overdo it and could benefit from less logos). Your logo is not iconic and the ship has long sailed for it to be, so how about you actually give your customers what they want and make a profit in the process. Look at Uniqlo and Zara. Could you imagine them having the success they do today if they labeled everything?!?








