Business Coach Academy Bewertungen 

It's a 3-minute read. If you're thinking of investing your hard-earned money, make yourself a cuppa and read my experience. It's worth understanding what you're investing in!

I joined Business Coach Academy (BCA) in March 2020 and first reviewed it in February 2023. I'm updating my review in October 2026, after six and a half years.

I've had £22K months in my coaching business and £1K months too. That's the reality of business. Success is rarely a straight line.

I've experienced other coaching organisations and franchise models and know how expensive building a coaching business can become.

BCA has been one of my most valuable professional investments. Here's why.

1. THE PROGRAMME, TRAINING AND SYSTEMS

I've watched BCA evolve enormously since 2020. Zander continually invests in learning the best marketing strategies from around the world, exploring new technology and bringing that knowledge back into the Academy alongside Pam's world class coaching experience.

The programme today is the strongest I've experienced. The training videos are concise and practical, the weekly calls are engaging, and the annual conference is an immense learning opportunity.

Monday calls typically focus on marketing and business growth. Thursday sessions develop coaching skills and share expertise from within the community.

Becoming a successful coach requires two skills: being an excellent coach AND knowing how to market and grow a coaching business.

BCA brings these together through coaching, mindset, strategy, LinkedIn, direct messaging, email marketing, outreach, automation and AI.

Consider the cost of sourcing and learning all those systems independently, alongside developing your coaching skills. For me, the combined knowledge, structure and support represent exceptional value.

Of course, you have to implement what you're learning.

2. THE COMMUNITY IS PHENOMENAL

I've belonged to numerous business communities, and BCA is exceptional.

Former senior directors, entrepreneurs, experienced business owners and coaches share an extraordinary depth of knowledge.

Some members generate £20K–£30K a month. Others are working towards their first £5K. Everyone brings different experiences and ambitions.

Members support each other, share ideas, challenge thinking and provide accountability. I've made amazing friends here.

Despite my own experience, I love that I don't need to be the most knowledgeable person in the room. I can listen, learn and take new ideas straight into my business or client sessions.

Six years later, I'm still learning from this community.

3. PAM AND ZANDER GENUINELY CARE

I've witnessed their commitment firsthand for over six years.

They continually improve the programme, invest in better systems and genuinely want members to succeed.

When things aren't working, there are coaching calls, guidance and a community ready to help you identify what needs changing.

Their commitment is genuine. That doesn't mean results are guaranteed or that someone else can build your business for you.

WHAT HAS THIS MEANT FOR MY CLIENTS?

Two clients have worked with me for almost as long as I've belonged to BCA.

One business grew from approximately £2m to £6m in revenue, with profits approaching £1m.

Another was once on the brink of failure and is now expanding. My coaching engagement with them grew from £550 to £2,000 per month, with a fractional role planned for next year.

My clients and their teams deserve enormous credit for their achievements.

I genuinely believe I couldn't have developed as a coach and supported these businesses as effectively without BCA's continued knowledge, guidance and support.

That's the real return on investment for me.

MY OWN PROFESSIONAL GROWTH

I've grown my LinkedIn audience beyond 8,000 followers and TikTok beyond 2,000, with YouTube launching soon.

In November 2026, I'm exhibiting and speaking at the Festival of Entrepreneurs at the NEC and speaking at The Business Show at ExCeL. I've also received podcast invitations.

None of this happened overnight. It's taken learning, experimenting, making mistakes and staying consistent.

WOULD I RECOMMEND BCA? ABSOLUTELY.

Here's my advice.

There is no silver bullet in business.

You cannot simply buy a programme, attend a few calls and expect clients to appear.

You have to learn, implement, test, adapt and remain consistent.

As Pam says, "Do or don't, there is no try"

The biggest investment isn't simply the membership fee. It's the commitment you make to yourself and the business you're building.

After six and a half years, I haven't outgrown BCA. Quite the opposite. I regularly leave calls inspired, and the programme keeps improving.

Six years on, I'm staying. Happy to share why.
Daniel Andersen Tuffnell

We restarted our business with Business Coach Academy in 2025 and it's been one of the best decisions we've made.

The initial training, coach certification and marketing support were all excellent, but what really makes the difference is the ongoing support.

The twice-weekly Zoom training sessions are particularly valuable. We never come away without something useful that we can put into practice, whether that's improving our own sales performance or helping us deliver even better advice and support to our clients.

And it's not just the training. The whole team is genuinely interested in our success and there's always someone available when we need advice, have a question or simply want to bounce an idea around.

Having been in business coaching for many years, I know just how important it is to keep learning, developing and challenging the way you do things. BCA helps us do exactly that.

Quite simply, we couldn't do what we do without them. The training, knowledge, encouragement and ongoing support have been exceptional.

I wouldn't hesitate to recommend Business Coach Academy to anyone serious about building a successful business coaching practice.

I wanted to share my gratitude for all the encouragement and support provided through the BCA. I joined the BCA In Feb 2024, my time with the community has been immensely valuable, helping me grow as an individual and step into a far more effective leadership role.

Through the network and support of the BCA, I was connected with a fantastic multi-generational, family-run manufacturing group that matched my ideal client profile. What began as a commercial advisory role quickly expanded into working closely with their executive team to execute strategy. Based on that success, I was recently invited to join their board full-time as Group Chief Commercial Officer—an opportunity I have proudly accepted.

I simply would not have had the confidence or scope to pursue a path like this without the BCA team. I highly recommend the BCA to any leader looking to expand their horizons, gain executive confidence, and unlock exciting new professional opportunities.

Thank you Zander & Pam
Ashley

Joining the BCA when I launched my coaching business in April was one of the best decisions I made. The guidance, resources, and support were truly invaluable throughout my journey.

The frameworks and tools provided by the BCA played a significant role in helping me achieve consistent success and growth in my business.

I’m now transitioning into a new chapter, having agreed to a buyout with one of my engineering clients—soon becoming the sole owner of an engineering company. While I’ll be closing my coaching business, the skills and confidence I gained through the BCA will continue to benefit me in this next phase.

I’m incredibly grateful for everything I’ve learned. Highly recommended to anyone serious about elevating their business, mindset, and long-term success.

Had a chirpy call from Sally. After a number of questions were evaded, she was trying to sell me a coaching course for 7.8k when I have coached for 30 plus years. I do hate my time being wasted and people putting the phone down when I ask for an escalation.

Totally was missold this service - the free coaching with a mentor is limited, and if you are not at your level until this point u have to pay a monthly fee, on top of the £7k + you have already invested, when you talk about getting a refund they twist the story to make it sound like you did not give it your all - 100% scam!

The initial call when they try to get you on, none of the timelines are mentioned, and i repeatedly said is this something i can do if i work Full time, they said yes, but it is not possible, the timeline u have the coach is nowhere near enough for you to learn "how to be a coach" and after that there is a monthly fee to get Mentor support. Refund policy is so vague, and i am sure alot of people have got trapped in this.

BCA has been a truly amazing experience for me; from joining in the Summer to obtaining my 5th client within the first few months and now looking forward to getting that to 10 early into next year. I've had to put in a huge effort that's for sure and I truly believe that I can make - and want to become - a top class coach and that's obviously very important. If this is your calling, then I couldn't recommend them higher. Enjoy!

Fantastic team, community, and support. Follow and trust the system...I feel confident about being successful...

I'll admit that when I first signed up with Business Coach Academy, I was apprehensive. It was a big step for me, moving from a corporate career into running my own business, and some of the success stories in the BCA marketing collateral verged on being too good to be true.
However, having now worked with Pam, Zander, the BCA coaches, and being part of the BCA network for over 6 months, I cannot stress enough how impressed I am with the level of professionalism, support, content and innovation, that is available within the Academy.
It's taken a little while to get my own business off the ground but I've had the most incredible support to help me get there. At no point have I ever felt I was on my own. There has been significant investment in new tools incorporating AI, that have been developed to address some of the challenges new coaches are faced with when setting up their businesses, as well as training them to a very high standard.
Pam, Zander and the highly experienced team are incredibly hands-on, from daily group calls, to making themselves available at any time to support or provide input, when needed. I'm hugely grateful to the Business Coach Academy for helping me achieve my ambition of running my own coaching business, and am excited about what the future holds as a member of the BCA network.

I've been business coaching for over 11 years.
I have used other systems and been a member of other coaching organizations in the past and none of them are anywhere near as good as the BCA.
The system is brilliant, the training is excellent and the support is second to none.
Way better than anything I have seen before.

I would like to update my previous review of the BCA. For the first few months I was totally immersed in learning and getting used to the systems that the BCA use and I did feel supported. I reached out to a wide selection of potential clients using their connector campaign software and according to the metrics I was getting a good response rate, unfortunately I did not convert any of these contacts into paying clients for coaching. I did get some consultancy clients which was my business prior to joining the BCA one of these I connected to using the BCA connector software. However the goal was to gain coaching clients not consultancy so I feel dissapointed that the BCA system did not work. I was promised that if I followed the system I would get an income of £10,000 per month within six months or my money back, I gave it longer than that without success. After a few months of reflection I wrote to the BCA and asked for a refund of my initial investment which was £4950 and my monthly fees of £495 for £3600, but they refused to reimburse me saying that I did secure clients using their software and I did get one Consultancy client who visited my Linkedin page and saw my experience within my Industry and were interested in chemistry knowledge.
So beware if you are are approched by the BCA as you will pay a lot of money to them and you may not get a return on that investment. I am not alone as other people who have joined the BCA have also experienced these issues and have subsequently left. Some of them have managed to get a refund but so far I have not.

Response 26/12: Thank you reaching out Zander (owner Business Coach Academy). Whilst I disagree with a number of the points you have made, I appreciate your efforts to make changes to the Business Academy pitch. To join Business Coach Academy with no other job is an extremely tough gig but to join whilst in 'stealth mode' i.e. continuing with the day job makes matters worse. Hopefully this will prevent others making the mistake I did and being realistic with what's expected in outbound marketing (LinkedIn) and potential earnings is vital before people part with the cash to join your programme; LinkedIn is saturated with companies like BCA. In previous communications I have made my position clear, the contract should be rolled back i.e. I get a full refund but I’ll leave that with you.

Updated 16/06: Misrepresentation is the reason for my refund request. Claims of making £10,000 per month, with clients paying $2,000 to $5,000 per client are definitely not realistic. Business Coach Academy encouraged me on board saying this would work alongside my day job, this simply was not the case. I do not dispute that I participated wholeheartedly, as described in the response below, but could not make the changes to LinkedIn or deliver the content without arousing suspicion with my employer. Even the coaches who could follow the Business Coach Academy method to the letter struggle to gain anything like the number of clients claimed on the website. I did not appreciate the vast majority of the marketing outreach would be through LinkedIn and I felt very uncomfortable with the volume of outreach attempts required, to me it felt like 'nuisance' marketing; delivering 10,000 outreach attempts to possibly gain 1 client made me very uncomfortable. There is a big difference between a prospect accepting your connection request and a prospect being 'interested' as the response from BCA suggests.

BTW, BCA signed off their email saying he now 'considers the matter closed' so that is why I did not respond!

Updated 09/06: Business Coach Academy have declined my request for a refund, please take time to read the 'money back gaurantee' very carefully; the first time I saw the conditions of refund request form was when I asked for a refund! I will be pursuing my refund on the basis of misrepresentation.

My rating is purely based on people wanting to try coaching alongside their day job; this is referred to as 'stealth mode' within the Business Coach Academy. The difficulty arose for me because I was unable to dedicate my LinkedIn profile to the coaching business and lead generation is very much geared towards LinkedIn. My profile and content had to remain neutral or at least not alert my employers to the fact I was moonlighting at coaching! This makes the tasks of generating leads much harder, coupled with this I could not approach any of my existing contacts as these were all employer industry related and so out of bounds.

The course content is very comprehensive and they are great bunch of very positive, enthusiastic people to be around. I enjoyed the learning materials, enjoyed the support network and community but this only delayed the realization that working in 'stealth' was not an option. Unfortunately, I paid up my full joining fee and the first three months did not really clarify the lead generation aspect, if I'd known how the lead generation aspect worked I'd have known this wasn't going to work out - expensive learning experience!

If your LinkedIn profile is an integral part of your day job then this is going to be a tough journey for you! I couldn't afford to take the chance of getting caught out. There is a big emphasis on earning £10k per month and achieving the lifestyle you want through coaching but the journey is not be as easy as portrayed in Business Coaching Academy's sales blurb!

I cannot recommend Business Coach Academy if you are planning to do this alongside your day job. For those who are already coaches or can dedicate full-time to the Business Coach academy then maybe it is a different story.

They have helped accelerate my move to coaching. The content is really strong and pretty comprehensive as is the assistance to market your business. For a very small financial committment you get an awful lot of assistance.

It great use of my time to attend this conference and also very enjoyable meeting the BCA community in person at last. The amount of content was just right for the two days and the information presented I believe will help be a better coach. The presenters also made the sessions enjoyable and interactive! Great job Guys!

The team at Business Coach Academy hosted a 2 day conference for their Pro Coaches in Nottingham. It was an excellent event, great content and superbly delivered. More than anything, a wonderful opportunity to learn from other coaches in person and make new connections.

Great conference. Really well organised. The sessions were all super useful and inspiring. The collaboration and willingness to help each other is really refreshing especially for me coming out of corporate world. Top notch leaders who really do care about the successes everyone can achieve. Thanks for the inspiration.

I was looking for Training, Support and Community. I found it at BCA in abundance. There is a family feel from start to finish and I genuinely feel like the people around me want me to succeed and will help me get there. They are helping me help others and this level of care seems to always come first. Looking forward to the future.

Great 2 days at our BCA conference with like minded people, some great information shared from the team led by Zander, Pam and Mark, great business to be involved with, great community for people sharing ideas and offering help.

As a new (3 months) member of BCA, this has been a truly positive experience, that just keeps getting better. Material, mentoring, professional support, tech support and learning curriculum have been first class. Capped off this week with an awesome face to face conference with an awesome community of coaches. So glad I pushed the button on this new phase of my career.

I'm glad I came here and read these reviews, before even meeting with them. They sound another scam program I was approached by also in the UK---bark.com(you bought credits to use to bid on leads for clients--then if you weren't aware enough to turn off the automatic renewal, when your credits were low they would automatically charge your credit card to purchase more credits + no guarantee for getting clients or earning your money back.

I was approached by Pam on LinkedIn and sent a link to watch a video based on my profile, but if she'd looked closer at my profile she wouldn't have approached me or wasted my time. Nowhere in the video do they even mention the cost for the training, it only hypes how much income their clients have made. I'm 73, so why would I be interested in taking their program when I've been a career and life coach for 30+ years and have degrees and certifications---worked in the industry for 40+ years.

Not everyone on LinkedIn is your target market. I was certified by a licensed coaching organization as a coach 30 years ago, so why do I need more training. I've run a successful professional speaking and coaching business for 40+ years.

I get many offers from LinkedIn on services that I don't need like lead generation, when I've been in business for more than 40 years and built up a customer base to get referrals from past customers, so why would I pay someone for lead generation or even coaching certification in areas I was certified in years ago.

Too many people on LinkedIn befriend someone and then started trying to sell their services, before even finding out what their needs are or building a relationship with them first