Laura organised a complicated 3 week holiday for us in Nova Scotia and Newfoundland involving flights, ferries, car hire, boutique B&Bs and restaurant bookings. Everything they organised for us worke... Mehr ansehen
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Laura organised a complicated 3 week holiday for us in Nova Scotia and Newfoundland involving flights, ferries, car hire, boutique B&Bs and restaurant bookings. Everything they organised for us worke... Mehr ansehen
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Annie Fredvang of Magnetic North Travel was an amazing travel agent who arranged the perfect trip to Norway for us. She listened carefully and applied her expert knowledge to carefully arrange exact... Mehr ansehen
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Everything we described to our MN trip Lanner happened! I wanted to see puffins and we went on an amazing trip to the top of a cliff to see 100's of them and at another location 100's were there and... Mehr ansehen
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It was a perfect family trip. Not one that will ever be forgotten. Everyone had a great time. We really loved the experience at Aurland 29/2.
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Vom Unternehmen geschrieben
Bespoke adventures
As the experts in the Nordic region and Canada, we create bespoke wilderness breaks, luxury cabin holidays, road trips, active adventures and much more. We listen to your desires and inspire you with our in-depth country knowledge so that we can create a tailor-made itinerary that perfectly fits your brief, budget, and wishes.
Personal service
Booking a holiday with us is just the start of the journey. We are there every step of the way to make recommendations, answer your questions and to assist if you needed us. All our tailored vacations are delivered via our handy MNT travel app that works wherever you are in the world. For an extra peace of mind during your travels, you can rely on our 24/7 concierge line.
50 Liverpool Street, EC2M 7PY, London, Vereinigtes Königreich
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Magnetic North was thoughtful and knowledgeable in planning our 4 country, 6 stop whirlwind trip! Helsinki, Stockholm, Oslo, Flam, Bergen & Copenhagen. They took into consideration all of our ideas and needs. The tour guides they booked for us were amazing, wonderful, knowledgeable and so pleasant to be with. The drivers were all perfect, arriving on time, finding us wherever, and sharing their local expertise with us. Magnetic North is detail oriented, fully informed about the Nordic/Scandinavia experience and able to book and leverage that experience so that you have a fabulous time. Do not hesitate to use them for your trip.

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The Magnetic North team were terrific to work with. They helped us create the perfect multi-generational family vacation and were extremely responsive and helpful. I highly recommend them!

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Our Finland Archipelago Bike adventure was great. From the moment we began planning the trip until its completion Annie was extremely responsive, helpful, personable and detail-oriented. The turn-by-turn app was clear and easy to use which made for an stress-free self guided tour. We were also impressed with their local partner, 10 bikes rental. The e-bikes were comfortable, in good shape, size of panniers can accommodate most of your luggage and Taneli took great care of us. All our lodging was quaint, breakfasts good and hosts friendly. In particular, the dinners at the hotel in Hyppeis and hotel Nestor were some of the most delicious we have enjoyed anywhere!

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Laura sent us to one of the most incredible places on the planet in northern Sweden. She was wonderful to work with and I highly recommend her to all.

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Fantastic organisation by Laura and lots of helpful advice before our trip. It was a lifetime experience in the beautiful remote Arctic and we made lots of wonderful memories which we will treasure.

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Everything ran as it was set up and the vendors were very friendly, on time and the quality of the vendors were top notch. Enjoyed it all. Also like the way the hotels had been selected close to old towns and the train stations.

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Our trip exceeded our expectations. All of the details planned were great. Annie Fredvang was attentive in listening to my requests and concerns and worked very hard to address them all. I really appreciated her suggestion that we stay at 292 Aurland in Aurland, Norway. I was hesitant and she convinced me it would be terrific. And it was. That is why using a travel agent familiar with the country is so important. Her knowledge and suggestions were excellent.
What we loved about 292 Aurland as the contact we had with local people. Our tour of Laerdal and the Borgund Stave Church could not have gone better, as our guide was the former mayor of Laerdal, who was helping out Bjorn, the co-owner. It ended up being one of the best travel days of our lives. We totally hit it off with him and have a friend for life. My husband is half Norwegian and "the mayor" was incredible helping us piece together his history, and has promised to help find the original family farm somewhere in the Hallingdal Valley. He even helped my husband find "lefse" like his grandmother made by contacting a baker he knows, who went to work making "lefse" that he dropped off for us the next day. We learned so much about Norway, its people, history, schools, social services. It was tremendous. We only wish we could have stayed in Norway longer!
I would not hesitate to recommend Magnetic Travel or Annie Fredvang. And who knows? We might be making another trip to meet my husbands relatives in Hallingdal!

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Norway is fantastic and it would be hard to have a bad experience but Annie put together the perfect itinerary for the two of us. She listened to our interests and understood our limitations and the trip was just amazing.

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Alex listened to our ideas about activities and planned a fantastic trip within our budget! We loved the app and added suggested ideas everyday. Alex was very responsive about keeping us updated as the schedule changed.

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My primary agent, Annie Fredvang, was very responsive and helpful and considered many things that I might not have thought of in planning the trip.

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We experienced the most incredible adventure in Iceland thanks to the detailed and thoughtful itinerary Laura form Magnetic North Travel designed for us. From start to finish, we felt we were well taken care of and we were seeing and doing everything we possibly could to enjoy this unique country. Laura really listened to what we were striving for and also provided spot-on suggestions. From the Blue Lagoon, to glacier adventures in a super jeep and snow mobiles, to a food tour and geothermal rye bakery tour- we experienced so much. More importantly we were connected with the very best guides/drivers, and our accommodations fit our family perfectly. All 7 of us on this trip agreed it was one of the best trips we've ever taken and we hope to have the opportunity to go back. I 100% would reconnect with Laura again to plan future itineraries for us. In fact, we have family and friends, who after hearing about our experience, asked to be connected to Laura as well. We are so appreciative to have had this experience and now have fond memories to cherish. Thank you Laura!

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I have a friend who swears he can use Chat GPT to plan the ideal vacation. He does a search, gets a planned itinerary, spends hours making reservations, and, inevitably, a “detail” gets missed or something goes wrong. Maybe it’s flight issues (he once booked a semi-private flight for his family, and the plane landed in an area of the airport with no access to the rental cars — oops!), maybe there’s loud construction next to the hotel he’s booked, etc.
With Magnetic North Travel (and Annie specifically), there’s none of that. I reached out to Annie to plan a trip to Sweden (including the IceHotel near Kiruna) and let her know our dates, our budget, and what my wife and I wanted to do. A couple Zoom calls later (including one with a specialist who was intimately familiar with the IceHotel), she had a perfect itinerary planned for us (including planning a tricky (for me) overnight train in a sleeper car from travel from Kiruna to Stockholm). All arrangements and reservations were made — I had to do practically nothing.
And I cannot emphasize “perfect” enough. We did SO many active adventures, but we had necessary “down time” to relax. In other words, we never felt rushed but felt we did ALL that we wanted to do.
But it’s not just the ease of working with Magnetic North Travel; it’s those “details.” For instance, Annie and her specialist made the recommendation to book a regular (i.e. warm) room at the IceHotel for the same night as our one-night stay in an ice room, just in case we found the ice room too cold. So when, in the middle of the night, my wife decided to bail on the ice room (note: she just couldn’t sleep; I found the room delightful), she had a room to retire to. Other IceHotel guests we spoke to were quite envious of our arrangement / foresight (and when I checked ChatGPT — it never made that recommendation).
Another example is that Annie recommended NOT to do snowshoeing in Stockholm in mid-March (due to the likelihood of slushy conditions); in contrast, ChatGPT did not caution against such a snowshoeing experience. She instead offered us a walking tour of Stockholm with a private guide. Note that Annie was spot on — the temperature in Stockholm was 50 degrees (Fahrenheit) with not a flake of snow to be seen!
Also — Annie was there to answer questions about tipping practices, where to get food for our train ride, etc.
And no looking for taxis! We got off the plane in Kiruna, grabbed on our luggage, and a driver with our name on a board whisked us away. Same thing going from the IceHotel to the Kiruna train station — our taxi was waiting right at the entrance of the IceHotel at the appointed time.
In Stockholm, Annie got us early check-in privileges (11 am) at a gorgeous boutique hotel right on the water and just a short walk from the old town.
Finally, the Magnetic North Travel app kept track of all our travel and activities, and pinged us with various reminders about flight departures and gates, etc.
So, sure, give A.I. a go if you want (and enjoy all the hassles of, time spent, and mistakes made planning), but for true hassle-free travel abroad, I highly recommend Annie and Magnetic North Travel.

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Gave a few personalised options when looking for a winter Nordic holiday. Helped us choose Brändön Lodge in Luleå, Sweden, which was an excellent.
Alex from Magnetic North showed a genuine interest in depth knowledge about a winter Nordic holiday and was able to guide us choosing between options based on our family circumstances.
Very happy with customer service, organisation, and the holiday experience.

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We booked a 4 night stay at the Wilderness Nangu in early February. Recommend splurging for the panoramic log cabin - the hot tub was wonderful to warm up and relax after activities. Room was spacious. We enjoyed the food selections throughout our stay, guides were informative and we saw the Northern Lights on 3 out of the 4 nights. The lodge was cozy and inviting. Our booking agent, Yasmin, was communicative and responsive. Everything went smoothly. Really an incredible experience - especially loved the husky sledding.

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My dad and I had an amazing experience going on a snowmobile trip from Inari to the Arctic Ocean. I used Magnetic North before, so I relied on them to organize it. Everything was not only perfect, but far beyond our expectations. We had a fantastic guide and cozy hotels. We learned about the local culture on this immersive trip. It was a once in a lifetime experience, and I am happy that I found a travel company that I can depend on.

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We had a fantastic time traveling from Kiruna to Stockholm. The trip was well planned incorporating the experiences we enjoy. The people we met were very professional and informative. The places we stayed were unique and well positioned for our activities and adventures. The Magnetic North app was invaluable and easy to use. Annie was lovely to work with and provided follow up throughout our trip. All around great experience!

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We had a flawless trip with great hotels and city experiences with tours. Our travel agent planned the perfect trip around our wants and needs. She was attentive, easy to communicate with and fulfilled what we wanted to do to make our travel experiences perfect.

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MN were on top of all details and requests for our trip from first contact. Even after the trip they pursued a refund for us for changes in rail seating! The app is amazing and the best way to keep all information to hand. We'd happily recommend them to anyone.

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Everything was seamless and they were available immediately when we needed to make changes for a weather delay. We booked with them for a magical trip through Scandinavia. I would highly recommend them.

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Huge thanks to Alex and Magnetic North Travel for making our Copenhagen wedding anniversary trip amazing! Great advice, excellent support via the app and WhatsApp, and seamless planning. Highly recommend and can’t wait to travel with them again!

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