Derrien and Andrew are super passionate and knowledgeable on everything Hook Point and Social Media related. They always show up and know what to do to keep the crowd engaged. They listen to feedback... Mehr ansehen
Wir überprüfen keine spezifischen Behauptungen, da die Meinungen der Bewerter ihre eigenen sind. Wir können Bewertungen jedoch als „verifiziert” kennzeichnen, wenn wir bestätigen können, dass eine geschäftliche Interaktion stattgefunden hat. Mehr erfahren
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Das sagen Bewerter
Please read! If you need any additional information regarding our experience please do not hesitate to contact our clinic directly - Gold Coast Aesthetics in Costa Mesa. We do not want peo... Mehr ansehen
Unternehmen hat geantwortet
After having read the book "Hook Point" by Brendan Kane, I decided to take things one step further and enroll in coaching. Needless to say, I consider it to have been one of the best decisions I made... Mehr ansehen
My journey with HookPoint has been a mini master's class in virality. Michael and his team are a tremendous resource that truly know what they are doing. HookPoint has a deep understanding of au... Mehr ansehen
Unternehmensdetails
- Medien- und Marketingagentur
- Marketingberater
- Medienberater
- Agentur für Soziale Medien
- Ausbildungsschule
Über HookPoint
Vom Unternehmen geschrieben

About Hook Point
Who We Are: Hook Point is an industry leader in viral content strategy and social media marketing. With over 18 years of experience, we’ve partnered with global brands, influencers, and creators like MTV, Paramount Pictures, and Taylor Swift to help them capture attention and build lasting engagement in today’s digital landscape.
Our Unique Approach: We specialize in our Viral Content Model, a research-backed approach that empowers brands to generate massive visibility and real conversions. From initial strategy to execution, our work creates an impact that resonates and endures.
Why Choose Us: Hook Point stands out by delivering measurable results tailored to each client’s needs. Whether you’re a solo creator, an emerging startup, or a recognized brand, our strategies are designed to help you stand out in a crowded market, amplify your reach, and turn views into revenue.
Join the ranks of successful brands that have unlocked growth through Hook Point's strategies. Ready to transform your brand's visibility?
Kontaktinformationen
Vereinigte Staaten
- support@hookpoint.com
- hookpoint.com
Hat 75 % seiner negativen Bewertungen beantwortet
Antwortet meist innerhalb von 1 Woche
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Erfahren Sie, woher die Bewertungen stammen und wie sie ausgewertet und moderiert werden.
Das haben sich andere Leute angesehen
Please read, not worth it!
Please read! If you need any additional information regarding our experience please do not hesitate to contact our clinic directly - Gold Coast Aesthetics in Costa Mesa. We do not want people to regret spending their hard earned money !
We invested over $10,000 into Hook Point with clear expectations, but the experience was extremely disappointing.
The guarantee "1M views in 120 days" is not a money back guarantee. In other words, there is not accountability for Hook Point to deliver as promised. Before signing your contract with Hook Point, have your lawyer look it over! I wish I had done that and I would not have agreed to the terms.
The contract agreement is vague on purpose, with no clear benchmarks to track progress.
The main source of support were the 2 hour group “accelerator calls." This is a group Zoom call with everyone else in the program. You will watch everyone else's content and present your own. Despite attending regularly and submitting content in advance, we were often not called on, wasting hours without receiving feedback. You have to wait 2 hours sometimes to be called to present.
When concerns were raised, responses were generic and lacked accountability. We were repeatedly told we were “on track” despite results being far from the promised outcome.
We hired a lawyer to help us with this situation (more money spent!) Hook Point said they issued a refund to us weeks ago, but we have yet to receive it.

Antwort von HookPoint
HookPoint changed my life!
Working with Hook Point changed the trajectory of my business and honestly, my life.
Before their framework, I was posting consistently, but I didn’t fully understand how to communicate the deeper message behind what I was building. They didn’t just teach hooks, they taught clarity. They helped me articulate ideas in a way that cut through noise without compromising integrity.
Since applying their methodology, Muskoka Puppy Yoga has reached hundreds of millions of views. But what mattered more to me was this: the right people started finding us. People who needed safety, joy, and nervous-system regulation through our work.
Hook Point gave me language and structure. They helped me see that virality isn’t luck, it’s a process, specificity, and courage.
If you’re building something meaningful and you want your message to land without feeling salesy or performative, their training is powerful and exactly what you need!
I’m deeply grateful for what it unlocked in me, not just as a founder, but as a communicator.
Derrien and Andrew are super passionate…
Derrien and Andrew are super passionate and knowledgeable on everything Hook Point and Social Media related. They always show up and know what to do to keep the crowd engaged. They listen to feedback and are honest when they don't know something. Have gotten millions of views because of them. HIGHLY recommend.
Michael was helpful and gave great…
Michael was helpful and gave great tips, and very patient with our questions, staying overtime when he could to answer them all. Great trainer!
Hookpoint have helped us better…
Hookpoint have helped us better understand the nuances of increasing reach and engagement when working with niche subject matter. The weekly support calls have been particularly valuable, allowing the team to share work live and receive real-time feedback on valuable hooks during both the strategy and creation phases. I would confidently recommend their services.
Not only valuable, I'd say indipensable
After having read the book "Hook Point" by Brendan Kane, I decided to take things one step further and enroll in coaching. Needless to say, I consider it to have been one of the best decisions I made in my life..
Considering the times we live in and the environment of business and life in general, I consider the skills that I learned thanks to Brendan not only invaluable but indispensable in today's world..! Totally recommended:)
HookPoint Will Elevate Your Content Mindset
Working with Hook Point over the past 8 weeks has been an absolute game-changer for me. From day one, Michael's guidance was not only insightful but genuinely empowering. He wasn't just there to deliver information—he truly cared about my growth, success, and confidence as a content creator.
What stood out the most was Michael's authenticity. His approach felt personal and intentional—he really took the time to understand my goals and helped me build a strategy that felt aligned with me. The knowledge and tools I gained during this experience are things I’ll carry with me for the rest of my creative journey.
It can be challenging to keep up with the assignments each week, but if you're serious about understanding the approach to good content creation, and want to work with someone who truly gets it, and actually cares, Michael and the Hook Point team are second to none.
Micheal
Micheal, is an outstanding instructor, he explained the process of making content simplistic and was great with helping, redirecting on many aspects of what makes content creation the exception. I LOVE that he teaches with ease to help people understand just what and how content creation is perfected to get the results, I seek. I LOVE the Hook Point team, this experience has prepared me to focus on the lessons to gain the attention of so many that need help, advice or encouragement for life’s journey, to heal, or communication with other or understanding behaviors, etc.. Thos content creation class I recommend all to take who really want to understand what real content creation is. I am SO grateful.
Had a great experience with Michael
Had a great experience with Michael
It was all hype
It was all hype. After paying a huge amount of money, all I got were spreadsheets and recycled videos.
No real support. No real value. The concept was good, but you are left trying to figure it all out by yourself. I'm mad at myself for being talked into this program.
It was discouraging, and honestly, I wish I had spent my hard-earned money on anything else.
AFTER HOOK POINT RESPONSE: My response: It was anything but organized for me. It was so chaotic, confusing, and demoralizing. One pre-recorded video after the next left me questioning what I was even watching and how to actually proceed. I'm not saying you haven't helped certain businesses; I'm saying the hype was truly a letdown after paying a large sum of money. I expected so much more guidance, but instead, it left me very discouraged as I stared at spreadsheets. So disappointing to spend so much money.

Antwort von HookPoint
I started by reading Brendan's book… (you should too)
I started by reading Brendan's book "The Hook Point" (which I HIGHLY recommend if you haven't read already). It was amazing and fundametnally changed my views on how to create hooks that stick people's attention.
Everything else that Brendan and his team do is gold! Highly recommend if you're considering!!
This program made posting fun again!
This program made content creation so much easier and more enjoyable and made me think of creating content in a whole new way! Brendan and his team give step-by-step guidance, templates, and strategies that helped me stay consistent and confident with my posts. I’ve seen a big boost in my confidence and I am now creating content that actually feels fun instead of overwhelming. Highly recommend it to anyone wanting to level up their online presence!
Michael was amazing
Michael was amazing. Great partner in the process. Highly recommend.
There is a pattern for success
There is a pattern for success, a pattern for viral videos. HookPoint has done a lot of research and knowing the formats.
Great Strategies!
Brendan shared a really valuable key note at Mindvalley U and the strategies and information he shared was so powerful. Easy to start looking at and implementing right away!
Hook Point brakes down complex…
Hook Point brakes down complex information into simple data so then we can use it to scale social media platforms in an ethical and scientifically proven manner.
Brendan Kane is one of the most helpful…
Brendan Kane is one of the most helpful and genuine teacher I have ever met. He took the time for an extra session which was absolutely golden, I had the opportunity to ask all the questions I had and he answered patiently and with details. Every insight was incredibly helpful and tge concept that hookpoint has is truly genius, a real game changer for someone who wants to improve their skills in social media to create a successful platform and create real impact
It was a great insight and thoughtful…
It was a great insight and thoughtful presentation regarding the viral videos and social media. It was more like study regarding what we should do and not do in order to be more viral. Even examples for best colors and which emotion triggers people are more interested to pay attention to. Thank you Berendan!
Brendan makes it all make sense. FINALLY!
Brendan Kane is an EXCELLENT teacher - he makes it all make sense - suddenly it feels simple to be serving my audience by using his formula to go viral. I am no longer wondering or hoping - I am SURE I will go viral - and am now just posting and figuring out which one will be the first one to blow up. Thank you Brendan!
Derrien and Andrew have been a pleasure…
Derrien and Andrew have been a pleasure to work with. I have learned a great deal from them and my results are proof of their excellent teachings. They are thorough and patient. I always look forward to our meetings and come away inspired to improve even more.
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